Technology

Google Analytics

We configure Google Analytics 4 so your traffic, engagement, and conversion data is accurate, structured, and connected to the decisions that drive growth.

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50+ GA4 properties set up and audited

20+ Average events tracked per property

100% Clients with verified conversion tracking

How we use it

Google Analytics setup that produces data you can act on

Google Analytics setup done well is the difference between a dashboard that confirms vanity numbers and one that surfaces where leads drop off, which channels produce qualified traffic, and whether last month's content push moved the needle. We configure GA4 with a structured measurement plan, custom events for forms, scroll depth, and CTA clicks, and cross-domain linking where needed. We connect GA4 to Google Search Console and, where applicable, to your CRM so the data chain from first click to closed deal is complete. Every property we set up is documented so your team knows what each event measures and why it was added.

Use cases

What a properly configured GA4 property supports

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Conversion tracking

Form submissions, phone clicks, CTA interactions, and purchase events tracked as GA4 conversion events with verified firing.

Channel attribution

Source and medium data structured so you can compare organic search, paid, email, and referral performance fairly.

Content performance

Page-level engagement rate, scroll depth, and time-on-page data that tells you which content earns attention.

SEO reporting

Search Console integration linking queries, impressions, and clicks to the pages that rank and the ones that should.

Audience segments

Custom audiences built from behavioural signals for use in Google Ads remarketing without polluting your core reporting.

Data integrity auditing

We test every event before marking a property live, checking for duplicate triggers, inflated sessions, and bot traffic filters.

Setup areas

What we configure in your GA4 property

Every component is documented in a measurement plan you keep, so future team members or agencies can understand what is tracked and why.

GA4 property and data stream

Clean property with the correct data stream, timezone, currency, and internal traffic filter.

Custom event taxonomy

A named event structure using GA4 recommended events where applicable and custom events with consistent parameter naming.

Conversion events

Key actions marked as conversions with verified firing confirmed in DebugView before go-live.

Search Console link

Property linked and data flowing into GA4 Acquisition reports within 24 to 48 hours.

Channel groupings

Default channel groupings reviewed and corrected for your traffic mix, particularly for direct and organic social.

BigQuery export (where applicable)

Raw event export configured for clients who need granular SQL-level analysis or long-term data retention.

Delivery workflow

From audit to a verified GA4 property

Measurement plan We document what you need to measure, map it to GA4 events, and agree on the conversion definitions before touching the property.
Audit of existing tracking If a property exists, we audit current event firing, check for duplicates, and document what to keep, fix, or remove.
Implementation via GTM Events are deployed through Google Tag Manager tags so tracking changes never require a developer code push.
Verification Every event is confirmed in GA4 DebugView and DebugView data is cross-checked against Tag Manager preview mode.
Search Console and Ads linking Relevant integrations connected and verified with data flowing correctly in both platforms.
Handover documentation Measurement plan, event glossary, and a short video walkthrough of the property left with your team.

Let us talk

Ready to replace guesswork with verified measurement?

We build a measurement plan around your business goals, implement it cleanly, and hand it over documented so your team can use it immediately.

Discuss your analytics setup